NPR’s diversity problem didn’t get any help from this reporter’s tweet

“It’s not easy to break into an unfamiliar community and find great sources on demand,” SPJ says. “If reporters develop some background first, they will be ready to hit the streets when they’re on deadline.”Kamenetz tried to explain the original tweet, saying, “Sometimes, it seems, majority voices are more eager to put themselves forward and respond to a media query.” But ultimately she recognized her own shortcomings.

via NPR’s diversity problem didn’t get any help from this reporter’s tweet.

Oops? If you are going to cover stories with diverse sources, perhaps you should begin the work of outreach before the deadline occurs?

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How To Pitch Stories To Code Switch : Code Switch : NPR

Pitch stories, not essays. We do publish essays and criticism on Code Switch. But it is hard to create an essay that fits the voice, mission and ethos of any particular blog, even for the folks who work at it regularly. (We occasionally spike — i.e., don’t publish — our own essays. That’s how hard it is to pull it off.) As such, they are a very heavy lift, especially if you’re working with us for the first time.

Only very rarely do we greenlight an essay we didn’t commission, and we don’t publish polemics. Until we’ve established a working relationship, try to hook us with a riveting narrative. When the ethnic slur “cracker” made its way into the news earlier this year, for example, Gene Demby looked into the word’s history and discovered that it had been appropriated by an unlikely group.

via How To Pitch Stories To Code Switch : Code Switch : NPR.