“It’s not easy to break into an unfamiliar community and find great sources on demand,” SPJ says. “If reporters develop some background first, they will be ready to hit the streets when they’re on deadline.”Kamenetz tried to explain the original tweet, saying, “Sometimes, it seems, majority voices are more eager to put themselves forward and respond to a media query.” But ultimately she recognized her own shortcomings.

via NPR’s diversity problem didn’t get any help from this reporter’s tweet.

Oops? If you are going to cover stories with diverse sources, perhaps you should begin the work of outreach before the deadline occurs?