Have you seen the video where the girl twerking alone in her apartment inadvertently sets herself on fire?
Chances are you have, as it’s been viewed more than 9.3 million times on YouTube since it was posted Tuesday and has been picked up by numerous news outlets.
Turns out, it was all a hoax, orchestrated by none other than Jimmy Kimmel.
Well played, Jimmy Kimmel. Well played. That video had me screaming laughing in bed at 6:30 a.m. one day last week. I’m sure my neighbors did not appreciate it.
I know that there is a deeper message here that goes further than the hoax itself.
I think Jimmy was clever for pulling this off, but as a person who is studying media, it makes me want to point at it and jump up and down and ask people to note that if Jimmy Kimmel can pull this off, so can other larger media outlets and entities.
Food for thought.