For three weeks during the summer of 1998, Kobe Bryant lived in the New Jersey mansion of hip-hop record executive Steve Stoute. Bryant was there to try on the role of rap star, but since he was also training to be the next Michael Jordan, basketball consumed most of his time. Every morning, he’d drive to nearby Ramapo College and shoot 2,000 jump shots. Sometimes, Stoute would shuttle in streetball players from New York to help Bryant brush up on his defense. By sundown every day, though, he was tasked with absorbing “the lifestyle,” a kind of initiation into the late-’90s world of rap royalty.
I’m linking to this because it is a great example of a feature done right.